Here come the “competition”?The Internet is the ultimate
needs satisfier for
customers. I can be sitting
in bed for example, decide I
need a book, visit Amazon
and the book arrives the
next morning. The whole
process takes minutes and I
never have to engage with
another human being. The
same of course goes for
holidays, groceries, cars,
[...]
Posted on 25 August 2010 | 9:26 am
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Sofa Sale DentistryAn understandable reaction
to the typically quiet first
quarter in dentistry, the
graveyard month of August or
indeed to a prolonged period
of recession, is to have
some kind of price
promotion. I have seen price
promotions happen throughout
the year. They are often
based around seasonal events
or indeed to promote
particular treatments on
[...]
Posted on 18 August 2010 | 8:37 am
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What market are you in?You may recognise that many
dental practice owners
respond very quickly once
they have made the
observation that they are in
some way, stuck. In our
modern online world, where
you can seek instant
gratification for most
things, including your
business challenges, the
herd instinct and apparent
actions of others will
almost inevitably lead you
[...]
Posted on 16 August 2010 | 1:31 pm
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Keeping the bank manager happyIt may surprise you that
even in the wake of the
biggest ever banking crisis,
the banks still want to lend
money to both new and
existing customers. Having
worked at some point over
the past 20 years in the
underwriting, “new
business” and even the
dimly lit graveyard of the
“at risk and recovery”
[...]
Posted on 12 August 2010 | 2:02 pm
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Read more at the Azimuth Dental Blog